Posts

Showing posts from March, 2025
Metaverse Marketing: Is India Ready? Opportunities in Virtual Events and NFTs The metaverse — once just a sci-fi fantasy — is now shaking up the way brands connect with people. Who doesn’t want to walk into a jewellery store and shop or have a chance to attend a Bollywood concert from the living room? Sometimes, yes. We all do and that’s metaverse marketing in action. India is no stranger to digital revolutions. With over  880 million internet users , 5G rollout, and a booming tech-driven economy, we’re more connected than ever. But here’s the real question — is India truly ready for the metaverse? Sure, we have the numbers, the tech, and the curiosity, but can brands create experiences that actually stick? And more importantly, are Indian consumers ready to go all in? This blog will give you some insights. What is metaverse marketing? Let’s be real — “metaverse marketing” sounds like another flashy tech term, but it’s way more than that. It’s not just about slapping a brand logo o...
The Metaverse and Marketing: Beyond the Hype You’ve probably heard the term metaverse thrown around a lot. Some call it the future of the internet, while others think it’s just another overhyped trend. But what exactly is it, and why should marketers care? At its core, the metaverse is a virtual, immersive world where people can interact, socialise, and even do business. Powered by VR, AR, AI, and blockchain, it blends gaming, social media, and e-commerce into a more interactive experience. For brands, this isn’t just about flashy tech — it’s about engaging consumers in entirely new ways. Imagine walking through a virtual store instead of browsing a website or testing a product in a digital world rather than watching an ad. That’s the potential of metaverse marketing. But is it worth the investment, or just another passing trend? In this blog, we’ll break down its impact on digital marketing, explore real-world examples, and help you decide if it’s the right move for your business. Wha...
Tune in, Turn up your brand: Why podcast marketing is the Next Big Thing Thinking of starting a podcast? Or already have one but struggling to grow it? You’re in the right place. Unlike how it appears, podcast marketing isn’t just about recording and uploading episodes. It’s about strategy, engagement, and smart promotion. In simplest words, you can think of podcast marketing as storytelling with a purpose. Marketing in today’s world has gone way beyond running ads. From tech giants to local businesses, everyone is creating podcasts to position themselves as thought leaders and build loyal communities. According to  Market.us , the podcast industry is projected to reach $43 billion by 2032. It is also forecasted that over  651.7 million  people worldwide will tune in to podcasts by 2027. This makes integrating them into your brand’s marketing strategy more important than ever. This guide will walk you through everything you need to know about podcast marketing, from creat...